Privacy Policy

Dallas Swim Kids. (“DSK” or “we,” or “us”) respects the privacy concerns of visitors to the website. We want you to know: (i) the information we collect; (ii) the steps we take to protect the information that you provide us; (iii) how we use that information; and (iv) when we share it with others.

Generally, we may collect from you the information that is described below, and use it for the purposes described below. You can limit the information that you provide us by not submitting the online request forms described below, in which case you will not be eligible for the service requested in the form.

This Privacy Policy only applies to the DSK websites and does not apply to, and DSK is not responsible for, the privacy policies or practices of websites operated by others, even if they are linked to DSK websites. If you choose to link to or from another Web site to or from the DSK websites, you should refer to that other Web site’s privacy policy and practices.

This policy does not apply to user posts or other third-party content, including, for example posts to our Facebook or other social media sites. However, we may attempt to bind such third-party contributors to our policies posted on such sites. We do not promise to keep such third-party content private, or to keep private the identity of such third-party contributors.

I. Information We Collect Automatically

If you visit the DSK websites or download information we will automatically collect certain information (“Log Information”). This Log Information may include the:

  • Name of the domain and host from which you access the Internet;

  • Internet protocol (IP) address of the computer you are using;

  • Browser software you use and your operating system;

  • Date and time you access any of the DSK websites;

  • Internet address of the Web site from which you linked directly to any of the DSK websites;

  • Your geographic location;

  • The pages of the DSK websites that you visit and the time of your visits; and

  • Aggregated information that cannot be used to specifically identify you when you use or visit the DSK websites.

A “cookie” is a small data file that a Web site can place on your computer for record-keeping, administration, or to customize your experience. Other similar technologies that we use are web beacons and pixels. Cookies and other technologies permit us, franchisees, and selected marketing partners to customize and enhance your experience on our websites and their websites. For example, if you select the “Make This My Dallas Swim Kids Homepage” feature on a Web site, the software will place a cookie on your computer so that the next time you type, or, you will be directed to your selected Web site. You may block or remove cookies on your computer by following the instructions on your Web browser.

DSK may use the Log Information, cookies, and other technologies to manage and improve the websites; to analyze customer and prospect trends; to track inquiries and purchases; to develop and contact you about products, services and promotions; to enforce our Terms of Use; to protect DSK’s legal rights, or those of its customers; and for purposes required by law.

We may use cookies and other technologies to deliver information and ads to you that better match your interests.

We currently use analytics to give us information about users and their experience on the site, to administer the site, to learn about visitor behavior and demographics, and to improve our communications and services.

Third parties may collect personally identifiable information about an individual user’s online activities over time and across different Internet services when a user uses the DSK websites. At this time, we do not respond to “Do Not Track” signals sent from Web browsers or other mechanisms that provide users the ability to exercise choice regarding the collection of personally identifiable information about a user’s online activities over time and across third party Internet services. However, users can use My Account to change contact preferences.

II. Personal Information You Choose to Provide to Us

A. Enrollment Information:

If you wish to enroll your child, you may do so either: 1) In person at the Dallas Swim Kids location; or 2) By using the, then either a) send an email to DSK which includes personal information such as your name, ages of your children, and your contact information or b) use the online enrollment feature.

These pages may collect and send to us similar information (collectively “Enrollment Information”). Your Enrollment Information may be used for the same purposes as Log Information as described above, and as follows:

1. Dallas Swim Kids may retain your Enrollment Information to contact you about: (a) enrolling your child; (b) upcoming classes, products and services, and promotions.

2. DSK also uses this Enrollment Information to improve the usefulness of our websites, to communicate with you about events and promotion opportunities.

3. DSK may also share your Enrollment Information with third parties, but only as described in this Privacy Policy. DSK may share your Enrollment Information with its selected marketing partners, who might be independent companies that may join us in promotions aimed at families with children. We will attempt to prohibit our marketing partners from using your Enrollment Information except to the extent necessary to fulfill their services to you, or to us. We may also share your Enrollment Information with other third parties, for example, when we need to share such Enrollment Information to: (a) fulfill promotional obligations; (b) process your credit card; (c) provide a product or service you have requested; (d) manage data or host a Web site; (e) respond to court orders; or (f) administer or enforce our websites’ Terms of Use.

4. We may also collect Enrollment Information, and combine it with other information, such information from public sources, your Log Information, customer loyalty rewards program information, and online purchases in the future. We may use this combined personal information for the purposes described in this Privacy Policy. If you choose not to provide the information that we request, you may not be able to participate or purchase the relevant product or service.

B. Referral Information:

If you know a parent who would be interested in learning more about Dallas Swim Kids, you may refer him or her to Dallas Swim Kids by completing the Refer a Friend form on our websites. Dallas Swim Kids may use the referral information that you provide to notify the referred parent of your referral and for the other purposes described in this Privacy Policy.

C. Resume Information:

If you’re interested in working at Dallas Swim Kids, you may send your resume by email or regular mail to the address posted or Web site or social media.

III. General Privacy and Security Policy

A. Business Changes

If we become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information to a third party or parties in connection therewith.

B. Children’s Privacy Our websites is not for children under the age of 18. We will not knowingly collect personally identifiable information from anyone under the age of 18, and if we discover that we have accidentally done so, we will delete it. Children under the age of 18 must ask a parent or guardian to provide us any personal information online.

C. Security of Online Payment and Other Data

We care about the security of your personal information, and when you submit personal information, such as credit card information or child information, that information is encrypted and protected by Secure Sockets Layer Protocol (SSL) encryption technology and stored on our servers. However, no transmission over the Internet and no electronic data storage method is 100% secure. Therefore, we cannot guarantee the absolute security of the personal information you provide to DSK either during its transmission or its storage on DSK’s systems. If you believe that the security of your data has been compromised, please notify DSK immediately, and if it involves your credit card, immediately notify your credit card company in accordance with their policies.

D. How to Contact Us

If you have questions about Dallas Swim Kid’s programs, please see the information listed on our page.

If you have questions about your personal information or about this Privacy Policy, or for requests to change or delete information, please contact us using the information listed at . For technical questions about the operation of a DSK website (e.g., if you are having trouble downloading a form or other information), please contact our webmaster.

E. Changes in this Privacy Policy; Terms of Use

We reserve the right to modify, alter, or update this Privacy Policy at any time, so we encourage you to review this Privacy Policy frequently in this space. This Privacy Policy is also subject to our Terms of Use posted at the DSK websites. This Privacy Policy was last updated December 5, 2019.

IV. Acceptance of this Privacy Policy

By providing personal information to Dallas Swim Kids, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy.